While in class our film teacher told us that while in the beginning credits, a film production company had to be shown. Now, for me and my partner, this was seen as kind of trivial and unnecessary. However, as our teacher explained to us, the production studio and its name is extremely important for the success of a particular film. Our teacher had explained to us that depending on the production studio, different levels of credibility are given to each brand. With a good name, a production company is able to establish a brand reputation upon the mass public. For example, when you see the Disney Castle, you know that it’s going to be a child friendly film that caters to all demographics. The same can’t be said for DreamWorks that also targets children, but carries a different brand reputation that Disney. Fundamentally, our production studio’s name was key the development of our horror spectacular, such that we chose a name that already carried the style of film we wanted to create. So we called our production studio, Axeman Productions.
Heres a video link that I used as reference towards the creation of our production house name. It established why such a minimal thing is so important for a films success and reiterated what my teacher had explained to us.
Rafael Benavente's Blog 